||About Our Company
Rural Research Limited was established in 1975 to supply 'possibly
the best fertiliser on earth' to the New Zealand market.
The present owners purchased the Company in 1987 and since that time
the Company has gone from strength to strength. In fact by 1991 Rural
Research had been awarded a KPMG Peat Marwick and Telecom Small Business
Enterprise Award. The award was a culmination of four years hard work
at establishing Nitrosol as one of the top selling and performing
liquid fertilisers in New Zealand.
By 1993 Rural Research had been selected to profile on the prestigious
'Made in New Zealand' television documentary programme and featured
our staff at their work and contained interviews with some of our
Nitrosol was part of a comprehensive fertiliser trial conducted by
the NZ Ministry of Agriculture on behalf of Consumer Institute in
1992. One of twenty-five different fertilisers tested, Nitrosol was
stated to be the TOP PRODUCT. Subsequently, Nitrosol was used as the
'control' in two further fertiliser trials conducted by Consumer and
continued to produce outstanding results.
Since the early 90's the Company has increased its productivity and
commenced to export Nitrosol and MicroLime around the world. We have
licensed offshore manufacturing in Australia and the USA is looking
to do the same.
Two years ago a camera crew from California arrived to film some of
the customers and their applications for use in television commercials
and a web site in the USA. An edited version of their work is available
as a free DVD.
Recently we have witnessed a paradigm shift in the mindset of many
farmers and growers towards taking greater care of their soil biology
in the knowledge that it will also contribute to their improved profitability.
Nitrosol and MicroLime are instrumental in helping to improve soil
biology whilst growing healthier plants to provide more nutritious
food products for animals and humans, as the case may be.
Company Mission Statement
To successfully market and sell our liquid blood and bone fertiliser
and other products centred around the natural organic theme, to farmers
and growers through New Zealand and offshore.
We aim to provide farmers and growers with demonstrably improved growing
environments, yields and profitability... a direct consequence of
healthier soil, plants, animals and humans, by building a team of
people who will develop and maintain a quality and service oriented
attitude that leads the industry.
Our philosophy is CARE - Customers Are Really Everything.
Rural Research Limted
P O Box 204-363
||63B Allens Road
East Tamaki 2310